Your cell phone is your best friend. You take it with you anywhere you go, in addition to charging it within arms reach. For those of you (like me) who are addicted to their iphone, there are some things that you should be taking advantage of. Here are Green Life Marketing's top 5 tips to smart phones and social media.
Top 5 tips for 'Must Do's' on your smart phone.
1. Check-in: Location based marketing apps are becoming a great way to increase customer retention while building a more visible web presence. Many retail establishments are giving discounts to people who check in the most to keep them coming back. This will also be posted on Facebook, which will build more interest in the business.
2. Update: Smart phones have come a long way. You can now upload photos, respond to comments, or write entire emails. While you do not need to respond instantaneously, quick answers to post questions are always appreciated by followers. Take 30 seconds and update your business facebook. Do not forget to make it a post that will drive interaction.
3. Submit reviews: Utilize sites like Urbanspoon and yelp to give a review of where you went for lunch. Not only will the establishments be rated on your reviews, but you can also link your review to many other sites. This is an example of a quick way to use different apps to build your social media sphere. You can also begin to build a reputation within the online community. If you give honest intelligent reviews of restaurants on a regular basis, you will see people begin to follow you to stay updated on your recent reviews.
4. Take videos on the fly: A majority of smart phones have created quite impressive video recoding technology. With the tap of a screen, you can switch from still more to video mode. These videos are easy to upload and get much more attention than a boring text only update. Keep in mind of your location. If you are offering advise on professional services (marketing, sales), ensure that your background is a professional setting. Recording in populated public areas is also hard due to noise, movement, and light.
5. Buy an external battery charger: I know that with constant use my iphone has died before noon before. Battery life is lacking in almost every brand of smartphone leaving consumers to be leashed to their power cords. However, there are devices you can buy to plug in on the go. A reliable charger may cost $75, but it is worth it stay in touch with clients and calm your addiction to updates.
Smart phones have really changed the marketing game. People are spending less and less time using PC's, laptops, and netbooks. The phone has transitioned into an all inclusive device. You can now start your car, watch your home security monitors, and erase the entire contents of another linked device if stolen. What will be the next 'big thing?' I am sure excited for it, but I better start spending time getting to understand all the current technology.
-T.b.
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